Freightliner Trucks and How it All Began

Freightliner Trucks has been in business since 1942.This was a necessary move, as Freightliner had
During the industrialization of America, there was greatbecome the main product produced by Consolidated
need for heavy duty vehicles to be the workhorses ofFreightways, and they wanted to have the trucks
the various construction projects that were going onmanufactured at their main headquarters in Oregon.
during this period. Although a subsidiary of a GermanUnfortunately, the 1980s brought about many difficult
company, Daimler, the Freightliner brand experiences itschanges for the heavy truck industry. Freightliner
highest grossing sales in North America. Freightliner hasTrucks were now unregulated and resulted in
the best selling class 8 trucks in the United States,increases competition within the industry. It was for this
outselling all other heavy duty vehicle manufacturersreason that the Freightliner brand was sold to
with annual earnings of over thirty-two billion dollars.Daimler-Benz in 1981. Daimler realized that it needed to
Originally based out of Salt Lake City, Utah, Freightlineradapt to the changing marketplace, and thus created a
Trucks was created by the Consolidated Freightwaysnew line of vehicles. Daimler would continue to produce
company. The idea behind Freightways extension intoheavy duty vehicles for the construction industry, but
the heavy duty truck market came about whendecided to produce more economic vehicles for the
workers could not traverse the rugged terrain of thetransportation industry as well.
western United States in their current heavy vehicles.These new "medium" duty trucks were an instant
The heavy trucks struggled to climb the varioussuccess. They still had enough power to haul large
mountains and workers couldn't transport necessaryloads, but had increased economy due to their smaller
materials to key areas for road construction and othersize. This meant that the truck was cheaper to
industrial projects. Freightliner instantly became amaintain than the heavy duty line, but could still haul
classic name in heavy machinery, and helpedalmost as much. It was because of this decision that
immensely in forming the United States as we know itFreightliner claims the title of best selling commercial
today. When World War II began, Freightliner had totruck in the United States. The adaptation and
halt production as the military demanded all of thecompetence of Daimler-Benz will continue to fuel the
country's available resources. When production beganFreightliner brand for the foreseeable future, with no
again after the war, the company had to move tolimit in sight.
Portland, Oregon.