| Nike is a worldwide recognized sneaker brand, the | | | | re-introduced every year however, it is different from |
| most popular line of Nike sneakers is called to Air | | | | the previous design because the colors and the |
| Jordan. As you may know, this specific brand of | | | | scheme have been changed. |
| shoes was designed for Michael Jordan, one of the | | | | In order to create a good demand and keep the value |
| best basketball players in history, this brand became so | | | | of the shoe as high as possible, the subdivision of Nike |
| popular that Nike had to create a subdivision which | | | | which is in charge of releasing new Air Jordan |
| would handle everything related to the Air Jordan | | | | sneakers announces one specific date which will be |
| sneakers. | | | | set for distribution of this specific line, this ensures that |
| This line was created back in 1984 and there have | | | | the sneakers will still be wanted by basketball fans |
| been numerous releases each and every year, even | | | | who love the retro design of the shoe. |
| after Michael Jordan retired from professional | | | | Ever since its original release there have been 23 |
| basketball, due to their popularity is a sneaker which is | | | | models introduced to the market, the names of each |
| purchased by private collectors will acquire basketball | | | | model only vary by a number which is given to the |
| related memorabilia. The Air Jordan sneakers are | | | | shoe in order to represent the sequence of the |
| classified according to the year they were released to | | | | release. Back in 1985 the Air Jordan I was considered |
| the market and by their particular model, which vary | | | | a breakthrough in basketball although he was later on |
| from samples, originals also referred to as OG, retros, | | | | improved with a new line called the Nike dunk which |
| retro pluses and player executive models which are | | | | was intended for college basketball, it wasn't until the |
| also referred to as PE. | | | | third release that the Air Jordan sneakers featured the |
| In addition, the Jordan brand also produces a line of | | | | jumping logo, this edition of the sneaker was the |
| team shoes which have nothing to do with the Air | | | | cornerstone of Nike's most successful advertising |
| Jordan models but are just as popular. When it comes | | | | campaign. |
| to the Air Jordan models, one signature design is | | | | |