Small Business Tip - We All Play Differently When Our Performance is Measured

Isn't it true that people play differently when you keepThey keep stats on all types of performance (field
score? Think back about some kind of competitiongoal percentage, batting average, pass completion
you have recently been involved in, or anything thatpercentage, shots on goal, fairways hit, punches
you can choose to keep score/track, or choose not to.landed, etc...). Almost anything you want to know, they
A sales push, softball game, work deadlines, goaltrack. Even some of those "far out" stats, like
setting, any athletic event, etc... You play the game, orperformance during specific types of weather. Why?
perform, differently when records are kept, don't you?What is the purpose to such detailed record keeping?
It seems to be human nature. We all have at least aWell, it is simply for two major reasons. First, to
small amount of competitiveness in us...some of usmeasure success. How else would we know just how
have boat loads!good Tiger Woods is, or Michael Jordan was, if we
In business, things are no different. Employees actdon't have any way of comparing their performance
differently when you measure their performance. Youto other players. We would just be guessing. The
want to increase productivity, set up measurementsgreat teams we think of wouldn't be near as great
that push your employees to perform. And performwithout some point of reference. Without keeping
they will!score we wouldn't have those crazy sports fanatics
A business without an accounting system in place, iswho find great pleasure in debating over the shoe size
like going and playing t-ball with the 5 year olds whereof their favorite athletes. What a shame that would be!
no score is kept and everybody is a winner (even ifThe second major reason is to improve. I played some
the other team really outscores you by 1,000 runs). Atbasketball in high school. I loved it! I think the thing I loved
least you can look forward to the popsickles after thethe most was knowing, not guessing, that I was getting
game. On a side note, I've always wondered how kidsbetter as the season went on, or as time passed. I had
would excel if they always played games this way,undeniable proof that I had improved!
and never had a reason for better performance.These two reasons are major reasons to have a
Anyway, imagining a business being run like this t-ballgood accounting and accountability system in place for
team spells DISASTER from the get-go. Withoutyour business. If we are vague and general in running
proper measurements in place, how can a businessour business, we will be vague and general in our
know how well it is performing (if it is even making aresults. I'm not promoting that you start asking your
profit) and how long they can realistically stay inclients for their shoe size or body fat percentage. But,
business. Things would have to change, or thistracking their birthdays, anniversaries from when they
business would find itself dropping out of the game.became your client, or other important events, wouldn't
Start Keeping Score and Play to Winbe a bad idea.
I am a big fan of Zig Ziglar, a popular self-improvementBe a fanatic for your team...your business. Start
guru. He stresses the fact that "we were born tokeeping score, and if you already keep score, analyze
win"...all of us were born to win. I believe that I wasyour scoring system and see if there are ways you
born to win. I was born to be a successfulcan improve. There are many good "statisticians" out
entrepreneur and a winner of a father and spouse.there. How does yours measure up?
The same success belongs to you...if you really want it.Remember, "when performance is measured,
It takes some work to keep score. I don't know if youperformance improves. When performance is
have ever seen what goes into the meticulous job ofmeasured and reported, the rate of improvement
"statisticians," but they are in charge of tracking allaccelerates!
sorts of things. Look at a professional sports league.