The Basics of Video Transcoding for the Web

In order to encode video for the web you will need tothis your hosting bandwidth, if you are using a virtual
decide whether you want to upload your content tohost you are very likely to be regulated by fair use
video sharing sites or if you want to upload it to yourpolicies, in other words if your site starts to consume
own website, there is a big difference between thetoo many resources of the host you might be asked
two as you will soon find out. Video sharing for theto regulate your traffic order to decrease the load
web involves a lot of work unless you only want toyour site represents to the server, if you are not able
upload them to sites such as Youtube, and othersto regulated it may be taken down, this scenario will
which made this one, let's start by explaining how toonly happen if you had a high traffic website, in other
transcode video for social sharing sites.words if you have thousands upon thousands of
Let's assume that you have already captured a videovisitors you might want to consider another solution.
which you want to upload to Youtube, you will firstIf you transcode video for the web using optimized
need to transcode it into a compatible format that thecodecs you will be able to stream at this content at a
site will be able to handle and convert them to FLV,higher-resolution compared to other video sharing sites
such formats are MPEG, AVI, MOV and WMV, insuch as Youtube, the format of choice for webpages
order to achieve the best quality is recommended forvary from WMV to FLV, WMV provides a higher
you to upload the videos using a resolution of 640x480compression ratio if you compared to a container such
however you may also upload them even if they useas MPEG and the resolution will be much better as
a resolution of the 320 x 240 which is the actualwell, the only downside is that your visitors will be able
resolution you see on the site, the video bitrate to beto download your content, if you are selling
used should vary from 700 kbps all the way to 1500memberships this might not be a very good solution
kbps, obviously the lower the bit rate that is quality orwhich is why business people decide to use formats
video will have but is not recommended to exceedsuch as FLV which are not as easy to copy or
1500 kbps because you will not be able to see muchdownload without using special tools, for the most part
of a difference anyways.web visitors will use the right-click feature in their
If you decide to increase the video bitrate you willbrowsers in order to save the video you have
have to spend a lot more time of loading the video touploaded, using flash technology or FLV they will be
the web because the file size has been increased withunable to save your streaming videos to their hard
this adjustment.drive used in the right-click feature.
If you decide to upload your video to your own blog orTranscoding video for the web is all about compatible
website you will be able to publish your content withoutformats, bandwidth and quality, these are all of the
any restraints however, there are some factors thatmost important factors that you want to take into
you should take into consideration when uploadingconsideration if you want to stream your media.
video to the web. The first thing you should consider