| People often refer to good web content as "sticky | | | | them do this. |
| content". This means that your visitors will want to | | | | Let's say you own a pet store in Salt Lake City; |
| keep coming back to your site, over and over again. | | | | consider providing your customers with web pages |
| You can offer this type of value by putting some | | | | that give information on public parks that are dog |
| thought into what will be most interesting to your | | | | friendly. Put up a list of several local parks that you |
| visitors. This article talks about web marketing in Utah, | | | | know of, and then let your visitors vote and comment |
| but the example applies to any small business with a | | | | on which parks are best for dogs. People will now |
| website. | | | | come to your site when they want to find a good park |
| If you are promoting a business where most of your | | | | to take their dog. This is good content that's also a |
| customers are locals, make sure you provide content | | | | great sales opportunity. |
| on your site that speaks directly to the locals. By this I | | | | Through examples like this, you can provide a |
| mean creating content that revolves around products | | | | community guide or service that also generates more |
| and services in your local area. Give them something | | | | business. Creating better web content on your site |
| they'll want to bookmark. Once they bookmark your | | | | means more return visitors. More return visitors means |
| site, you have a visitor that's found enough value in | | | | more potential customers. Think "sticky content", it's |
| your content to return. Think about what would make | | | | that simple! |